Why Your Competitors Are on TikTok (And Why You're Not)

You've heard it a hundred times: "You need to be on TikTok."

And a hundred times, you've thought the same thing: My customers aren't on TikTok. That's for teenagers doing dances.

Here's the problem. You're wrong. And while you're sitting on the sidelines, your competitors are grabbing attention you'll never get back.

Let's kill this myth right now.

Over 40% of TikTok users are 30 or older. The fastest-growing demographic? Adults 35-54. These aren't kids. These are homeowners. Decision-makers. People with money to spend.

That medspa down the street? They're booking consultations from TikTok. The roofer two towns over? He's getting leads from 45-second videos shot on an iPhone.

They're not doing anything fancy. They're just showing up where their customers already are.

It's not that you think it won't work. Deep down, you know it probably would.

The real reason? You don't know how to make the content. You don't have time. And you definitely don't want to be the one dancing on camera.

Fair enough.

But here's what most Dallas business owners miss: you don't have to be the one making the videos.

Right now, there are creators in the Dallas-Fort Worth area who know exactly how to make content that performs on TikTok. They understand the platform. They know what hooks work, what trends matter, and how to make a local business look good without being cringey.

They're not influencers with millions of followers demanding five-figure deals. They're working creators looking for brands to partner with.

The problem? Most businesses don't know how to find them. And most creators don't know how to find you.

Scrollworks connects Dallas-Fort Worth businesses with vetted local creators who actually get results.

No guessing. No cold DMs to random accounts. No figuring out contracts or content rights on your own.

We handle the matchmaking. You get content that works—made by people who know the platform and know the local market.

Some of them, anyway.

The ones showing up in local feeds. The ones getting tagged in comments. The ones whose names you keep seeing when you scroll.

They're not marketing geniuses. They just stopped waiting and started doing.

You can keep sitting this one out. Or you can see what's actually possible.

Want to see which creators are already working with Dallas brands like yours? Let's talk.